The Challenge

Established in 1760, Berger Paints has been a stalwart guardian of beauty and protection for Caribbean homes and businesses. Teaming up with Limners and Bards Limited, aka The LAB Jamaica, we embarked on a significant rebrand, recognizing the need for a modern facelift in response to evolving market dynamics, changing consumer needs, and the relentless passage of time.

Our challenge: to communicate this bold transformation in a way that's elegantly simple yet resonates deeply with a clientele accustomed to a brand integral to their lives. The envisioned look and feel had to seamlessly transcend various mediums, ensuring uniformity in execution.

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What started as a conceptualization around paint buckets evolved into a diverse design spectrum—posters, OOH displays, banners, in-store collateral, vehicle wraps, apparel, and more. This cohesive design ensures consistency across all touchpoints, reflecting Berger Paints' unwavering commitment to bold innovation in both its people and products.