BERGER PAINTS
BRAND CAMPAIGN
WORK
Brand Identity
Marketing Collateral
Graphic Design
Packaging Design

The Challenge
Established in 1760, Berger Paints has been a stalwart guardian of beauty and protection for Caribbean homes and businesses. Teaming up with Limners and Bards Limited, aka The LAB Jamaica, we embarked on a significant rebrand, recognizing the need for a modern facelift in response to evolving market dynamics, changing consumer needs, and the relentless passage of time.
Our challenge: to communicate this bold transformation in a way that's elegantly simple yet resonates deeply with a clientele accustomed to a brand integral to their lives. The envisioned look and feel had to seamlessly transcend various mediums, ensuring uniformity in execution.
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What started as a conceptualization around paint buckets evolved into a diverse design spectrum—posters, OOH displays, banners, in-store collateral, vehicle wraps, apparel, and more. This cohesive design ensures consistency across all touchpoints, reflecting Berger Paints' unwavering commitment to bold innovation in both its people and products.

POSTERS





BILLBOARDS




WALL DECAL




IN-STORE







LIMITED EDITION PACKAGING

